Requirements in recent consumer data privacy laws are causing confusion and unnecessary expense for dealers. For example, on January 1st, the California Consumer Protection Act (CCPA) became law. The legislation requires companies to have “reasonable security” in place to protect sensitive consumer information. However, it fails to define what these reasonable measures are. As an … Read more
Cybersecurity isn’t something that most dealership owners and managers think about on a daily basis. But when network protection lands on the back burner, sensitive customer data can be put at risk. That can lead to costly incidents for auto and truck dealerships. A ransomware attack can cost millions and lead to outages that shut … Read more
Cybercrime is the fastest-growing crime in the U.S. and has sparked a consumer data privacy revolution. Laws like the California Consumer Privacy Act (CCPA) and New York’s Stop Hacks and Improve Electronic Data Security (SHIELD) Act are changing the way businesses collect, store, and share consumer information. The CCPA takes effect in January, 2020, and … Read more
Attacks are becoming more sophisticated, and many dealerships are vulnerable. Arrigo Automotive Group is one of many auto dealerships that have been targeted by ransomware in recent months, Lindsay VanHulle reports in Automotive News. In early December 2019, an unsuspecting employee opened a phishing email, launching a successful ransomware attack that halted business for several … Read more
Helion’s President & Founder on the growing threat of data breaches and the importance of cybersecurity regulations Writing for Babcox Media’s AutoSuccess, Helion President & Founder Erik Nachbahr notes that data breaches are becoming more common and discusses the changing face of cyber crime. “Many people still have an image of ‘hackers’ as teenagers in … Read more
Helion’s President & Founder explains that while new data privacy laws are challenging for dealerships, they’re long overdue. “I understand the dealer perspective,” Nachbahr writes in an article for WardsAuto. “Nobody wants to part with hundreds of thousands of dollars for what is perceived as an onerous new regulation.” But despite how truck and auto … Read more
Let’s say there are only two Ford dealers in particular city, and both dealerships sell the same cars at virtually the same price. How do customers in the area choose which dealership to purchase from? As it turns out, the most likely deal-breaker in this scenario is reputation — 59% of consumers use it to … Read more
Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. Do you think that compliance with the proposed FTC Safeguards Rule, the California Consumer Protection Act (CCPA) … Read more
Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. Consumer privacy concerns are sweeping the nation and lawmakers are taking notice. In the first six months … Read more