Erik Nachbahr

The prevention paradox in dealership IT: when the work is done well, nothing happens. How a dealer principal can see and price the work behind the quiet.

AI phishing aimed at dealership ad accounts uses fake AI advertising tools that pose as brands like ChatGPT, Gemini, or Meta’s Muse. Their Connect button opens a counterfeit sign-in window, and a live operator walks the victim through handing over the account. Ask your marketing director who has admin rights on the store’s Google Ads … Read more

AI agents for car dealerships can track recon, review BDC calls, and flag unhappy customers. Here’s what they do, who controls their access, and where to start.

An IT support SLA for a dealership: what response and resolution times really mean, what priority 1 should cover, and the fine print to read before you sign.

Mobile service truck security comes down to four things: a dealer-owned cellular connection, a personal DMS login with multi-factor sign-in for every tech, tablets you can lock and wipe from the office, and a written record of every diagnostic license. It’s 5:40 in the morning at a fleet customer’s yard, two hours from the store. … Read more

Help desk metrics for dealerships: time to a live person, first-contact resolution, reopen rate, resolution time, satisfaction, and what a bad trend looks like.

A multi-location truck dealership network ties parts, service and sales at every branch to one DMS. One standard build, backup internet, SD-WAN, segmentation.

A Tekion implementation timeline runs about 120 days. The dealer’s IT tasks, week by week: network, cabling, devices, printers, integrations, training rooms.

An AI email assistant at a dealership reads whatever mailbox it’s plugged into, can send as whoever plugged it in, and may pass customer data to an outside model. Management should decide all three, not the salesperson. I use Claude all day long, and I’ve got it hooked into Excel, Word, PowerPoint, my mailbox, and … Read more