Dealerships using AI are responding faster to customers, booking more appointments, and handling more work with fewer people. From AI-powered chat on your website to voice bots answering phones after hours, artificial intelligence is quickly becoming part of how auto and truck dealerships compete. The opportunity is huge—but so is the responsibility, because every new … Read more
The California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), Stop Hacks and Improve Electronic Data Security (SHIELD) Act, and other privacy laws are making customers more aware of the value of their data. Data breaches have always had a significant impact on dealerships’ reputations, but emerging legislation and increased media coverage have taken … Read more
Cybercrime is the fastest-growing crime in the U.S. and has sparked a consumer data privacy revolution. Laws like the California Consumer Privacy Act (CCPA) and New York’s Stop Hacks and Improve Electronic Data Security (SHIELD) Act are changing the way businesses collect, store, and share consumer information. The CCPA takes effect in January, 2020, and … Read more
Let’s say there are only two Ford dealers in particular city, and both dealerships sell the same cars at virtually the same price. How do customers in the area choose which dealership to purchase from? As it turns out, the most likely deal-breaker in this scenario is reputation — 59% of consumers use it to … Read more
Nowadays, it’s not uncommon for an auto or truck retailer to collect sensitive customer information at numerous stages in the sales process, from financing to warranty management and beyond. However, most dealers aren’t thinking about data security on a day-to-day basis. When cybersecurity ends up on the back burner, that sensitive data can be put at … Read more
Today, tech-savvy millennials make a significant population of car buyers. So, it makes sense to present them with experiences they are used to and the tools and avenues they prefer. In particular, we are referring to tech tools. Here are four tools your dealership should be using to transform your customers’ experience. Website and Content … Read more