The California Privacy Rights Act Passes – CCPA 2.0

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The California Privacy Rights Act (CPRA) passed on November 3, 2020.  This new law amends the existing California Consumer Privacy Act (CCPA) and it significantly strengthens this legislation. One addition brought about by passage of the CPRA is the creation of a new government agency called the California Privacy Protection Agency which is “vested with … Read more

California Consumer Privacy Act (CCPA) Enforcement & What It Means For Dealers Nationwide

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CCPA is a California state law intended to enhance the privacy rights and consumer protection for its residence.  A key aspect of the CCPA is that businesses take “reasonable measures” to secure consumers’ personal and identifiable information (PII) – such as names, addresses, social security numbers, credit card numbers, credit scores, and bank account numbers. … Read more

Safe Selling: Digital Marketing in Post-CCPA California

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The California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), Stop Hacks and Improve Electronic Data Security (SHIELD) Act, and other privacy laws are making customers more aware of the value of their data.  Data breaches have always had a significant impact on dealerships’ reputations, but emerging legislation and increased media coverage have taken … Read more

The Truck and Auto Dealer’s CCPA Preparation Checklist

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Cybercrime is the fastest-growing crime in the U.S. and has sparked a consumer data privacy revolution. Laws like the California Consumer Privacy Act (CCPA) and New York’s Stop Hacks and Improve Electronic Data Security (SHIELD) Act are changing the way businesses collect, store, and share consumer information. The CCPA takes effect in January, 2020, and … Read more

More than Computers: Workplace Data Policies that California Dealership Teams Need for 2020

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Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. Is It Time to Rethink Your Data Policy? On January 1, 2020, the California Consumer Privacy Act … Read more

Is Your Customer Data Safe?

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Consumer data privacy concerns are constantly in the news. Growing pressure on lawmakers to do something has resulted in a wave of new consumer privacy legislation being passed in many states. California has passed the California Consumer Privacy Act (CCPA). A similar law is expected to soon pass in Washington state. Alabama, Louisiana, Colorado, Nebraska, … Read more

Helion Technologies Partners with California New Car Dealers Association to Educate Dealers on Privacy Act Compliance

Timonium, MD –­ April 30, 2019 –­ Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes effect in January 2020, imposing new data security standards on dealerships located in California, as well … Read more

When California’s New Consumer Privacy Law Goes into Effect (and What Auto Dealerships Can Do About It)

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Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. The passage of the California Consumer Privacy Act (CCPA) will usher in changes in how businesses collect … Read more

The California Consumer Privacy Act: What Dealerships Need to Know

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Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. Last year, in response to several data privacy scandals including the Facebook/Cambridge Analytic controversy, the California state … Read more