Helion’s President & Founder explains that while new data privacy laws are challenging for dealerships, they’re long overdue.
“I understand the dealer perspective,” Nachbahr writes in an article for WardsAuto. “Nobody wants to part with hundreds of thousands of dollars for what is perceived as an onerous new regulation.”
But despite how truck and auto retailers might feel about data privacy laws like the California Consumer Privacy Act (CCPA) and New York’s SHIELD Act, Nachbahr argues that many dealerships need the push to update their IT systems and practices.
“Most dealerships I visit haven’t significantly upgraded their information technology networks in 10 years,” he writes.
Considering how much reputational damage can result from a single data breach, that lack of concern for cybersecurity is incredibly risky for dealerships.
Nachbahr suggests that rather than viewing new data privacy regulations as obstacles, dealerships should seize the chance to improve their data security strategies.
“Rather than fight it,” he writes, “dealers can choose to view it as an opportunity to take their business to the next level and to protect the years of hard work they’ve put into it.”