Let’s say there are only two Ford dealers in particular city, and both dealerships sell the same cars at virtually the same price. How do customers in the area choose which dealership to purchase from? As it turns out, the most likely deal-breaker in this scenario is reputation — 59% of consumers use it to … Read more
Nowadays, it’s not uncommon for an auto or truck retailer to collect sensitive customer information at numerous stages in the sales process, from financing to warranty management and beyond. However, most dealers aren’t thinking about data security on a day-to-day basis. When cybersecurity ends up on the back burner, that sensitive data can be put at … Read more
Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer … Read more
Consumer data privacy concerns are constantly in the news. Growing pressure on lawmakers to do something has resulted in a wave of new consumer privacy legislation being passed in many states. California has passed the California Consumer Privacy Act (CCPA). A similar law is expected to soon pass in Washington state. Alabama, Louisiana, Colorado, Nebraska, … Read more
Timonium, MD – April 30, 2019 – Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes effect in January 2020, imposing new data security standards on dealerships located in California, as well … Read more
Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. The passage of the California Consumer Privacy Act (CCPA) will usher in changes in how businesses collect … Read more
Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. Last year, in response to several data privacy scandals including the Facebook/Cambridge Analytic controversy, the California state … Read more
With a tech-savvy generation aging into car ownership, auto dealers can’t afford to let their online resources become a source of weakness.
With a solid internet connection and cutting-edge cloud software, auto dealerships can thrive in the digital realm.