Nowadays, it’s not uncommon for an auto or truck retailer to collect sensitive customer information at numerous stages in the sales process, from financing to warranty management and beyond. However, most dealers aren’t thinking about data security on a day-to-day basis. When cybersecurity ends up on the back burner, that sensitive data can be put at … Read more
Note: This post was created prior to the implementation of the CCPA. The law is now in effect as of January 1, 2020. Keep reading to learn more about CCPA compliance and how your dealership may be affected. 2026 update: This list dates from 2019. For where each state stands now, see our guide to … Read more
With a tech-savvy generation aging into car ownership, auto dealers can’t afford to let their online resources become a source of weakness.
Today, tech-savvy millennials make a significant population of car buyers. So, it makes sense to present them with experiences they are used to and the tools and avenues they prefer. In particular, we are referring to tech tools. Here are four tools your dealership should be using to transform your customers’ experience. Website and Content … Read more