Blog

Cybersecurity, Productivity And Customer Loyalty All Having Something In Common – Technology

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Tech is mission critical

Coronavirus has heightened our need to rethink and retool the way we operate our businesses.    The reality is that things are very different – and they are unlikely to ever return to the way they were in the past.    We can either do something about our new reality or we can stick our heads in … Read more

The Essentials For Remote Worker Security

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laptop working remotely

Remote access for employees has always been a necessary option for most businesses. This can be beneficial for productivity, employee retention, and mobility, but it does not come without risks. Now, more than ever, it is important to define what the corporate policies are surrounding remote access, what risks are associated with this access, and … Read more

Working Virtually – Dealership Best Practices

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man staring out window with phone in hand

The COVID-19 outbreak is forcing us all to rethink how we as individuals work and how we can best manage the performance and productivity of our employees.  Simply, we must evolve ourselves and our organizations so that we become highly proficient at working virtually. Before discussing a few key technologies that are essential to operating … Read more

Colorado Auto & Truck Dealers’ Blueprint for Consumer Privacy

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Car salesman working on computer

When Colorado’s state legislature introduced their current consumer data privacy law back in 2018, it was hailed as one of the strictest in the country. Now that assessment feels quaint, as dozens of other states have passed — or are working on — data privacy laws that equal or surpass Colorado’s in terms of toughness. 

Still, Colorado’s law — officially known as House Bill 18-1128 — places the burden of consumer privacy squarely on businesses, and opens the door to fines and lawsuits for non-compliance. 

And, unlike other state laws such as California’s CCPA, the Colorado law doesn’t make any exemptions for small businesses. 

Auto and truck dealers are especially susceptible to cyber attacks and data breaches. Dealers in Colorado should familiarize themselves with the law, ensure they are in compliance, and if not, take steps to update their cybersecurity as quickly as possible.

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Invest in Technology to Boost Employee Engagement and Retention

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woman on computer screen

Employee turnover continues to be a challenge for dealerships. Cox Automotive recently published an interesting study on dealership staffing. One-third of dealership employees do not feel engaged or excited about their jobs, and 20% are likely to look for another job in the next six months. According to the study, the top driver of employee … Read more

Files Held Hostage! Should You Pay The Ransom?

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Ransomware Image

If your dealership gets hit with a ransomware attack, should you pay the ransom? The answer is no. According to a recent Emsisoft report, one-third of U.S. companies that have experienced a ransomware incident have paid the ransom. This is unfortunate, because paying the ransom encourages continued attacks. Additionally, you have no idea what cybercriminals … Read more

When it Comes to Consumer Privacy, what are Reasonable Measures?

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Reasonable Measures Blog

Requirements in recent consumer data privacy laws are causing confusion and unnecessary expense for dealers. For example, on January 1st, the California Consumer Protection Act (CCPA) became law. The legislation requires companies to have “reasonable security” in place to protect sensitive consumer information. However, it fails to define what these reasonable measures are. As an … Read more

Erik Nachbahr’s 4-Point Auto Dealer Security Analysis

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circuit board image

Cybersecurity isn’t something that most dealership owners and managers think about on a daily basis. But when network protection lands on the back burner, sensitive customer data can be put at risk. That can lead to costly incidents for auto and truck dealerships.  A ransomware attack can cost millions and lead to outages that shut … Read more

Safe Selling: Digital Marketing in Post-CCPA California

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palm trees

The California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), Stop Hacks and Improve Electronic Data Security (SHIELD) Act, and other privacy laws are making customers more aware of the value of their data.  Data breaches have always had a significant impact on dealerships’ reputations, but emerging legislation and increased media coverage have taken … Read more