Safe Selling: Digital Marketing in Post-CCPA California

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The California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), Stop Hacks and Improve Electronic Data Security (SHIELD) Act, and other privacy laws are making customers more aware of the value of their data.  Data breaches have always had a significant impact on dealerships’ reputations, but emerging legislation and increased media coverage have taken … Read more

The Truck and Auto Dealer’s CCPA Preparation Checklist

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Cybercrime is the fastest-growing crime in the U.S. and has sparked a consumer data privacy revolution. Laws like the California Consumer Privacy Act (CCPA) and New York’s Stop Hacks and Improve Electronic Data Security (SHIELD) Act are changing the way businesses collect, store, and share consumer information. The CCPA takes effect in January, 2020, and … Read more

Auto Dealers are at Greater Risk for Cyber Attacks in 2020, Helion Warns

Cybercrime is the World’s Fastest Growing Criminal Industry & Auto Dealers are a Target  Timonium, MD –­ January 27, 2020 –­ Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make … Read more

If you value your reputation, you must value cybersecurity.

Helion’s President & Founder warns that one data breach is all it takes to destroy a dealership’s reputation. Most auto dealers understand that a good reputation is key to growing revenue, and work hard to maintain positive relationships with customers.  But many dealers don’t realize just how easily all that hard work can be lost … Read more

Automotive News: Ransomware Is an “Escalating Problem” for Dealers

Attacks are becoming more sophisticated, and many dealerships are vulnerable. Arrigo Automotive Group is one of many auto dealerships that have been targeted by ransomware in recent months, Lindsay VanHulle reports in Automotive News.  In early December 2019, an unsuspecting employee opened a phishing email, launching a successful ransomware attack that halted business for several … Read more

Erik Nachbahr for Auto Dealer Today: “Your Dealership Belongs in the Cloud”

Helion’s President & Founder explains why dealerships should leverage the cloud, not fear it Some dealerships are behind the times when it comes to cloud computing and storage.  In an article for Auto Dealer Today, Helion’s Erik Nachbahr cautions that relying on in-house servers is a recipe for data breach. “When you run office and … Read more

Erik Nachbahr for AutoSuccess: Dealers Must Prep for “Data Privacy Revolution”

Helion’s President & Founder on the growing threat of data breaches and the importance of cybersecurity regulations Writing for Babcox Media’s AutoSuccess, Helion President & Founder Erik Nachbahr notes that data breaches are becoming more common and discusses the changing face of cyber crime.  “Many people still have an image of ‘hackers’ as teenagers in … Read more

Automotive News: Dealerships “Prime Targets” for Cyber Attacks

Helion’s Erik Nachbahr explains that dealerships are “low-hanging fruit” for cyber criminals. Cybercrime targeting auto retailers is on the rise, according to a December 9th article by Melissa Burden for Automotive News. Cyber criminals target dealerships because they’re guaranteed to hold a cache of private consumer information, like the social security numbers and banking information … Read more

Helion’s Erik Nachbahr for WardsAuto: “Stricter Data Rules Help”

Helion’s President & Founder explains that while new data privacy laws are challenging for dealerships, they’re long overdue. “I understand the dealer perspective,” Nachbahr writes in an article for WardsAuto. “Nobody wants to part with hundreds of thousands of dollars for what is perceived as an onerous new regulation.” But despite how truck and auto … Read more