Helion’s Jeff Mason contributes to reporting about the California data privacy law.
December 12, 2019 – Automotive News, the leading trade publication for the auto industry, reports that the fallout of the California Consumer Privacy Act, which goes into effect January 1st, 2020, could be dramatic for the state’s auto dealerships.
“Dealerships are data gold mines and share customer data with third-party vendors, automakers and lenders,” reports Hannah Lutz for Automotive News. “But many don’t have a consistent method of tracking where each piece of customer data goes and how it’s used.”
The CCPA affects dealers meeting certain revenue or data processing criteria. Automotive News reports that because of California’s reputation as a leader in legislation, dealers in other states should start preparing for similar laws. Connecticut, Hawaii, Maryland, Massachusetts, Minnesota, Pennsylvania, and Rhode Island all have similar bills in the works.
Automotive News reached out to Helion VP of Marketing Jeff Mason for his take on dealership preparedness for the upcoming CCPA deadline.
“There’s no magic pill,” Mason said. “Some dealers might be under the impression that they can buy a piece of data-mapping software and somehow plug it in and press a button. That’s not the case.”