The cloud is one of the most commonly discussed and adopted technology types across all industries. Despite the large offline component of running an auto dealership, cloud computing can revolutionize the process of selling cars and trucks. Flexible, powerful and affordable new iterations of core software offerings can be found in the cloud. Easy to maintain and service through third-party partnerships, these tools are effective in the following roles:
Dealership management systems (DMS)
As Baker Tilly recently pointed out, many of the leading dealership management providers have already begun distributing their programs through cloud models. Dealerships may have cloud DMS solutions in place and not realize it. Putting these central tools in the cloud can convey helpful benefits such as reduced capital expenses, less need for in-house service and automated data backups to prevent information loss.
Customer Relationship Management (CRM) systems
Becoming a more effective and modern auto dealership in 2018 and beyond will mean improving the relationship between company and customers. Keeping better track of these individuals is a job for purpose-built software. Cloud-based CRM tools could be the next-generation data storage and access solutions companies need. As Econsultancy pointed out, the first mainstream cloud CRM deployments appeared over a decade ago, and they have grown popular due to their reasonable price structure, accessibility from multiple location and ability to integrate with other essential databases.
Service and parts department applications
The service department of today is more technologically advanced than ever before. Direct connections with original equipment manufacturers can keep work moving along in these shops, which in turn leads to happy and satisfied customers. What happens when service technicians can't access data from OEMs' systems? All the essential wrench-work around the service and parts department can shut down. Part-lookup systems and other solutions must remain active to keep a modern shop in business.
OEM communications
Another area where cloud-based data storage and exchange makes sense is the connection between OEMs and dealerships. When these partners are able to share information on customers, especially behavior patterns and interactions between people and brands across channels and touchpoints, they'll be better equipped to handle the more digitally attuned shoppers described in recent Bain & Company research. Today's consumers don't see much division between online and offline, OEM and dealer. Online data storage and sharing will be essential to keeping their attention.
F&I applications
While finance and insurance departments may not be fully cloud-based, they still demand stable internet connections. Exchanging data between dealerships and banks is an essential point of maintaining a quick and efficient finance and insurance experience. Lack of a secure and strong connection can lead to slow performance and a slow, frustrating customer experience.
The Takeaway: Internet Connections Matter
To reap the benefits of cloud-based systems, dealerships need online connections that can keep up. Order an IT assessment today to determine whether your software is up to date – and how much heavy lifting your internet service can handle. When you have a capable setup such as a fiber-optic connection backed up by a T1 line from a separate carrier, you can be more confident in your ability to access data and applications reliably.
