Managed Cybersecurity

Security Awareness Training for Dealership Employees

The attacks that hurt a dealership usually start with a message to the controller, the BDC or the service drive. Our training, written by Helion’s own team, teaches your staff to catch them.

Dealership controller reading a printed vendor letter at her desk while an accounts payable clerk points at one line with a pen

Security awareness training for dealerships teaches everyone with a login, from the controller to the BDC to the service advisors, to spot phishing emails, fake invoices and impersonation calls aimed at car and truck stores, and to report them.

Last updated: October 17, 2026

Accounting gets new bank details
The BDC opens a lead’s attachment
Service gets an invoice nobody ordered
F&I signs in to a lender page that isn’t
A manager gets a text from “the GM”
Training written by our own team, for dealers

Attacks on a Dealership Start at a Desk

The email that costs a store money rarely looks dangerous. It looks routine. It’s a parts vendor’s “updated remittance details” landing in the controller’s inbox on a Thursday afternoon, or a lead in the BDC queue with a PDF attached, or a text to a sales manager that seems to come from the GM. Business email compromise alone cost victims $3.05 billion in 2025, according to the FBI’s 2025 Internet Crime Report, and CDK Global’s research found 35% of auto dealers had a cyberattack or incident in 2024.

Security awareness training is the part of cybersecurity for dealerships that works on people instead of machines. Helion Technologies writes its own dealer-specific materials and runs the training as part of its managed security, with the same team that answers your help desk calls. If you’d like the background on why training belongs in a security program at all, our guide to employee cybersecurity awareness training covers it. This one is the service.

A firewall stops a lot. It can’t stop someone typing in their own password.

The Team Behind the Training

2,000+ Automotive and heavy truck dealerships
35,000+ Dealership employees supported daily
82 sec Average time to reach a live support agent
98% Client retention rate

The people who write the training support more than 35,000 dealership employees every day, so they know what lands in a dealership inbox on a normal Tuesday, from the fake shipping notice to the lender email with one letter wrong in the address. And when somebody isn’t sure about a message, they can call and get a live person. The help desk is live from 6 a.m. to midnight Eastern, Monday to Saturday, with after-hours and weekend support included. Same team. Same phone number.

Where it starts

Five Desks, Five Ways In

Generic training talks about “the finance department” and “your CEO.” A dealership has a controller, a BDC, a service drive and an F&I office, and cybercriminals know exactly which one to write to. They choose well. This is where our security awareness training for dealerships spends its time.

DeskWhat lands thereThe habit that stops it
The controller and the accounting officeAn email from a known vendor or the floor plan lender with new wiring instructions, often sent from that company’s real account after someone broke into itCall the vendor back on the number already on file before a single bank detail changes
The BDCMessages from strangers all day long, because that’s the job, including attachments and links that ask for a sign-inNothing that asks for a password gets typed into, and a strange lead gets reported, not deleted
Service advisorsA parts or warranty invoice nobody ordered, or a “customer” sending photos of the damage through a linkMatch it to a repair order before opening anything
The F&I officeA lookalike lender or credit portal page asking them to sign in againOpen the portal from a saved bookmark, never from the email
Sales managers and the deskA text or call that seems to come from the GM or the dealer principal, asking for gift cards or a quick favor before lunchConfirm through a second channel, every time, no matter who it seems to be

These are the patterns that show up across the dealerships we support, written as the habits the training builds. They’re getting harder to spot, too. The same FBI report counts more than $30 million in 2025 losses to business email scams that used AI, which is how a fake vendor message ends up reading exactly like the real one. To see what an attacker could reach after one of those clicks, our complimentary Hackability Test shows it from the inside.

Written for Dealers, by Helion’s Own Team

Here’s what usually happens with an off-the-shelf course. It was built for every industry at once, so the bad emails in it come from a bank or a hospital. Your advisors click through the videos on a slow afternoon, pass the quiz and go back to the counter. A week later a parts invoice turns up from a supplier nobody’s heard of, and nobody connects the two. Why would they? Helion’s team writes its own material for dealerships so that connection gets made. Erik Nachbahr, our founder and president, says it the way he’d say it to a dealer: “it’s specifically tailored to dealers. Like, it’s dealer-specific.”

The examples are a controller’s inbox, a BDC queue, a repair order and a lender portal, because that’s where your people work. That’s deliberate. It also has to stay current. The FTC Safeguards Rule asks for training that’s updated as needed to reflect the risks your own risk assessment finds at your stores, so when the scams change, the material changes too.

People remember their own desk.

Trainer holding printed handouts leading a small security awareness session for dealership employees around a conference table

Off-the-shelf training

Built for any company. The bad emails come from banks and hospitals, and the advice is about a “CEO” your store doesn’t have.

Passed, then forgotten.

Helion’s dealer-specific training

Our own team writes it for car and truck dealerships. The bad emails come from parts vendors, lenders and “the GM.”

It looks like Monday morning.

The newest module

AI Use Belongs in the Training Now

Your salespeople are already using AI to write follow-up emails and tidy up deal notes, and a lot of it happens on personal accounts nobody at the store can see. That’s new territory. So our training now covers AI use alongside phishing. For stores that want a sanctioned platform instead of a ban, that’s the job of Managed AI.

Sales manager with his hand on a folder of customer files talking with a salesperson at a sales desk on the showroom floor

“We’re not seeing dealers doing anything with AI security training.”

Erik Nachbahr, Founder & President, on an October 2026 webinar about AI governance. Watch the clip or read AI governance for dealerships.

What the AI module covers Three questions staff ask, and the answers we teach

Accounts “Can I just use my own ChatGPT?”

Not on a dealership computer, and not for dealership work. A personal account has no audit trail and no off switch. Nobody can shut it down. If a salesperson uploads their customer list to one, that list walks out the door with them on their last day, and the store never knew it was there.

Company work goes in a company account.

Uploads “What’s the harm in having it check one email?”

That one email has a customer’s name and phone number in it, and maybe a payoff amount. Paste it into an AI tool the store doesn’t control and that information now sits somewhere you can’t see or delete. You can’t take it back. We teach a plain rule, which is that nothing about a customer goes into an AI the dealership doesn’t manage.

If it’s about a customer, it stays in.

Training setting “Doesn’t it forget what I typed?”

Often it doesn’t. Unless someone has switched it off, a lot of AI tools keep conversations and use what you give them to train the model, so it can surface for somebody else later. A corporate platform lets the store turn that off for everyone at once. Staff learn to check which kind of account they’re in before they type.

Know where your words go.

How Security Awareness Training Starts

  1. 1

    Request the assessment

    Fill in the short form for our complimentary IT and cybersecurity assessment. It costs nothing, carries no obligation, and you don’t need to be shopping for a new provider.

  2. 2

    We look at who can be reached

    An engineer reviews who has a login, what email protection sits in front of them and what training your staff have had so far.

  3. 3

    Findings arrive in writing

    You see where an attacker would most likely get in, desk by desk, and what the training would need to cover at your stores.

  4. 4

    You decide what’s next

    Handle it yourself, or let us run it as part of managed cybersecurity. Onboarding starts within weeks of signing. On the co-managed path your own IT manager stays in charge.

Common Questions

Service advisor comparing a printed invoice with a repair order at the service counter while a colleague looks on

Not sure what your staff would click?

A complimentary IT and cybersecurity assessment answers that in writing. Already know what you need? Get a price quote.

What does security awareness training cover at a dealership?
It covers the messages that actually reach dealership staff, from vendor payment fraud at the controller’s desk to fake lender sign-in pages in F&I, plus how to report them and how to use AI tools safely. Helion’s own team writes the materials for dealers, and we’ll walk through what it looks like for your stores during the assessment.
Who at the dealership needs to take it?
Everyone with a login, down to the porter who signs in to a shared computer on the lot. The FTC’s guidance for dealers says training should include everyone, and attackers don’t skip anybody either. The people closest to money and customer files tend to get the most carefully written attempts.
Does the FTC Safeguards Rule require security awareness training?
Yes. Section 314.4(e) of the rule requires security awareness training for your personnel, updated as needed to reflect the risks your risk assessment identifies, and the FTC’s FAQ for auto dealers says it should cover everyone. Our FTC Safeguards compliance page covers the rest of the rule.
Why does it matter that the training is dealer-specific?
People catch what they recognize. An example about a hospital billing office won’t make a service advisor stop on a fake parts invoice, but one built around a repair order will. So Helion’s team writes the materials for dealerships itself rather than buying a generic course.
Is penetration testing part of the training?
No, they’re kept separate on purpose. Helion runs annual human-led penetration testing as part of its compliance program, because a pen test checks your systems and training checks your habits. Our piece on pen tests and vulnerability assessments explains how the two kinds of testing differ.
Should AI use be part of security awareness training?
In 2026 it has to be. Staff are already pasting customer emails into AI tools, often on personal accounts, and Erik Nachbahr says he isn’t seeing dealers do any AI security training yet. Our AI module covers which accounts to use, what never gets uploaded and the setting that decides whether your data trains the model.

Attacks on a dealership usually start with somebody at a desk. Let’s make sure they know what to do with it.

Request a Complimentary Assessment →