Auto dealerships are independent businesses, with careful financial management separating success from failure and limited internal teams delivering results. As with many small companies, it’s common for information technology to be a secondary priority rather than its own department. Third-party IT services can step into such situations and provide assistance – the consequences of not having these professionals on hand could be severe.
In today’s IT-centric business world, digital threats are everywhere and the advantages of timely tech maintenance and upgrades are many. Therefore, dealerships without full IT departments should consider the benefits of calling upon outside help, before their undermanned tech operations become a liability.
Dedicated IT professionals must tend to serious needs
Dealership IT needs dedicated team members due to the increasing role innovative tech is playing in the modern workplace. From ensuring competitive performance to defending against pressing threats, IT professionals fulfill many important functions today. The following are just a few of the tasks your dealership will need addressed to stay current and effective:
Meet expectations and cut inefficiencies:
Simple business improvement may be the most important IT use case, as the Harvard Business Review recently explained. Independent companies suffer from frighteningly high closure rates, and any edge that can improve customer service and internal productivity is worth taking. From updating analytics systems to improving point-of-sale terminals on the dealership floor, well-maintained IT can boost employee and consumer experiences.
Defend against cyberthreats:
Independent businesses, dealerships included, are targets of opportunity for cybercriminals. If you don’t have dedicated IT personnel on your side, your systems may be especially vulnerable to intrusions, data theft and the negative repercussions that follow. According to the latest Verizon Data Breach Investigation Report, small companies made up 58 percent of cyberattack victims in the past year. Fields without security personnel on staff or on call may find themselves under attack by opportunistic data thieves.
Create stable and resilient data reserves:
Intentional breaches aren’t the only threat to data, and contracting IT professionals can help dealerships’ information reserves in multiple ways. Receipt Bank’s Nelson Da Silva suggested to eWeek that companies should ensure their data is safe from loss in a disaster. From a natural event that wipes out servers to human error or a ransomware attack, there are plenty of issues that can damage poorly maintained tech resources – and the data within.
Help specifically for dealerships
Looking for a third-party IT team to oversee your systems and services doesn’t have to be a difficult or costly process. By working with a provider specifically catering to the auto industry, you ensure the experts are familiar with your needs, challenges and potential. Rather than dealing with continued risk and potential inefficiency, you can seek assistance from these teams.
Without the intervention of trained IT personnel from third-party sources, you may find yourself either devoting too much employee time and effort to keeping tech systems running or simply going without needed expertise. Neither option is particularly promising for your dealership, showing the value that comes with a team of experts. Having someone monitoring your systems at all times is a modern advantage for an auto dealer.